Eligibility: Open to U.S. residents, 21 years of age or older. Nominations can be submitted by third parties or by the individual themselves (“Entry”). Nominees must also be 21+ at the time of entry, and consent to participate in campaign activity if selected. Employees, contractors, directors, officers and agents of RAHM, Inc., its affiliates, and subsidiaries; advertising and promotion agencies, wholesale distributors, retail licensees, and all other service agencies involved with the Real American Campaign (“Campaign”), and members of their immediate family (spouse, parent, child, or sibling), are not eligible to enter or win.No purchase necessary. The Campaign will be governed by United States law. Void where prohibited.

Winner Selection: All Entries will be reviewed by Real American Beer. Finalists will be selected based on originality, authenticity, local relevance, and alignment with brand values. Selected winners will be contacted for an interview, general background check, and confirmation of eligibility. RAHM, Inc. dba Real American Beer’s  decisions are final and binding in all matters related to this Campaign. Real American Beer reserves the right to withhold or revoke any award for any reason.

Winner Prizing: Each selected winner will receive:

• A custom billboard in their local market
• A professional photo shoot
• In-store poster placement (in select retailers)
• A feature across Real American Beer social and email channels
• A free Real American Beer merch bundle 

Usage Rights: By submitting a nomination or tagging @therealamericanbeer and using the hashtag #RABLocalLegends you grant Real American Beeran exclusive, worldwide, perpetual, irrevocable, unrestricted, royalty-free, sub-licensable and transferrable right and license to exploit your Entry (including, without limitation, your name and likeness and the names and likenesses of any and all persons in the Entry, and any intellectual property rights (e.g. copyright, trademark, etc. contained in the Entry) in any media now or hereafter known, without any payment or other consideration of any kind, or permission or notification, to you or any third party, for any purpose, including, without limitation, your Entry and any person’s property (physical, personal, intellectual property rights, and indicia) contained therein. The foregoing grant includes, without limitation, the right to reproduce, display, distribute, publicly perform, create derivative works of, alter, amend, broadcast, edit, publish, use, merchandise, license, sublicense, and adapt the Entry in any and all media now or hereafter known, throughout the world, for any purpose, whether commercial in nature or otherwise, including in contexts and circumstances that result in your Entry being associated with Real American Beer. Accordingly, you hereby waive any objection to, such use including without limitation, distribution, reproduction, creation of derivative works of, public performance, or display of your Entry, and any claim for compensation whatsoever in connection therewith. Such waiver shall include any claim for infringement of any so-called “Moral Right,” “Droit Moral” or similar right or interest. .

Additional Terms: This Campaign is subject to change or cancellation at any time. Participation constitutes agreement to these terms and to the decisions of Real American Beer, which are final and binding. This campaign is not sponsored, endorsed, or administered by, or associated with, Instagram, Facebook, or Meta.